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Members of the Yuma Crossing National Heritage Area Hispanic Advisory Committee meet on Jan. 18 to discuss ideas on how to reach South County residents and Yuma's youth. Pictured (from left) are Luciano Munoz, Yuma School District One; Miriam Limon, AEA Federal Credit Union; Jackie Filatoff, YCNHA; Sarah Halligan, YCNHA; Veronica Shorr, Arizona Community Foundation; Miguel Salcedo, ACF; Tania Pavlak, Yuma County Chamber of Commerce; and Vianey Avila (kneeling), YCNHA. Not pictured: Emilia Cortez, YCNHA and Yuma County Girl Scouts of Southern Arizona; Angelica Roldan, Somerton; and James Shedahl, Yuma School District One.
Photo courtesy of Yuma Crossing National Heritage Area
With Hispanics making up more than 60 percent of the local population, the Yuma Crossing National Heritage Area has initiated efforts to connect with this segment of the community. The organization has formed an Hispanic Advisory Committee, comprised of community members, to explore ways of reaching Hispanics.
“We’re a border community, and we need to pull locals to help us spread the word,” said Sarah Halligan, communications specialist for the Heritage Area.
“We are promoting Yuma’s history, and local Latinos have a part in that history,” noted Lowell Perry Jr., the organization’s executive director. However, Perry added, “It’s not for the National Heritage Area to say how their story should be told.”
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